Along With Nearly 10 New Games, Breaking Games To Unveil Boogie Dice,
the World’s First Sound-Activated, Self-Rolling Dice

Booth 6411, First Level

NETCONG, NEW JERSEY (February 11, 2016) – Breaking Games, an award-winning game publisher and manufacturer, announced at Toy Fair this year that they will be launching nearly 10 new games, along with a true game changer, Boogie Dice, the world’s first sound-activated, fully balanced, electronic self-rolling dice.

Ad Magic launched its publishing arm – Breaking Games – at Toy Fair last year. In just one short year, we’ve published nearly 15 games and have won several industry awards,” said Shari Spiro, CEO of Breaking Games. “At this year’s Toy Fair, not only are we introducing a multitude of family, educational, adult, and strategy games but we are beyond excited to debut Boogie Dice, the world’s first self-rolling, sound activated, programmable, gaming dice. Our goal is to bring games – whether a board game, card game, new technology – in a way that’s new and refreshing, so people will be continually entertained.”

Breaking Games is at Booth 6411, First Level, where it will have many of its game developers there to explain and showcase their game, along with Boogie Dice. Slated for October 2016 launch at an MSRP of $45, Boogie Dice was designed as a universal gaming accessory and can replace any standard static dice. Users clap their hands, snap their fingers or bang the table, and the dice will start to “boogie.” Boogie Dice are jam-packed with unique features and abilities, including sound detector, motion sensor, timer, and randomizer.

“Boogie Dice has already been getting a lot of attention from the gaming community and influencers,” said Boogie Dice creator, Nimrod Back. “Together with Breaking Games, we'll be able to provide much better dice, but more importantly, we'll be able to release more Boogie Dice-based games and increase the value for each Boogie Dice player."

In addition to Boogie Dice, Breaking Games also is announcing several new games offering something for everyone.

  • Keep Calm: Keep Calm is the hilarious party game where you and your friends take turns deciding who has the best responses to crazy situations. Can you keep calm and game on?
    • Designers: Neil Hoffman and Ivan Turner
    • MSRP:$25
    • Age Range:18+
    • Launch Date: Summer 2016
  • 4 The Birds: 4 The Birds combines beak-and-taloned strategy and a peck of luck to pit players against one another in a fun and accessible board game
    • Designer:Steve Ewoldt
    • Price:$40
    • Age Range:8+
    • Launch Date: Summer 2016

  • Aura: In Aura, players control their own 5 color deck and must balance between protecting it and diminishing their opponent’s decks. Easy to learn, difficult to master, Aura is the perfect gateway into the world of modern strategy card games. 
    • Designer:Michael Orion
    • MSRP: $25
    • Age Range:8+
    • Launch Date: Summer 2016

  • The King’s Abbey: King’s Abbey is a deep strategy game that transports you back into the 11th century, leading an order of monk workers to construct a great abbey to defend against the ever increasing darkness that threatens the land.
    • Designer: Randy Rathert
    • MSRP: $60
    • Age Range:14+
    • Launch Date: Summer 2016
  • Boomtown Bandits: Boomtown Bandits is a fast-paced, high-noon shootout with dice! You play a camp of bandits trying to rob the town blind, out-rolling and out-witting family and friends for the most loot!
    • Designer: Isaac Epp
    • MSRP: $40
    • Age Range:13+
    • Launch Date: Available now
  • Game of Phones: Game of Phones is a totally new kind of card game - a race to find the best or weirdest things on your smartphone to win. Tap faster, out-culture and think cooler than the people around you to win
    • Designer: Luke Stern and Sam Wander
    • MSRP: $20
    • Age Range:12+
    • Launch Date: Available now
  • Pairs: Wild West: This is a simple press-your-luck card game with an unusual deck. The cards are numbered 1 to 10, with 1x1, 2x2, 3x3, and so on. Players take turns drawing cards, trying not to get a pair. It's fresh, fast, and fun!
    • Designer: James Ernest, Paul Peterson and Boyan Radakovich
    • MSRP: $10
    • Age Range:12+
    • Launch Date: Available now

In addition to these new games, Breaking Games will also feature currently available, award-winning games at its booth:

  • Letter Tycoon: A 2015 Mensa Select game and 2015 Creative Child Magazine Family Game of the Year, you can build words, buy letters and score big by using your hand of seven cards plus any of the three community cards to make a word worth valuable money and stocks. Collect letter patents to earn royalties and invoke unique privileges.
  • Game of 49: A 2015 Recommended by Mensa game, you start the game with $49 and a supply of chips. Draw and auction number cards. Highest bidder for each card places a chip on the matching board space. Claim four spaces in a row in any direction to win.
  • Billionaire Banshee: An IndieCade Selection in 2015, Billionaire Banshee is a bunch of laughs in a box and a fun icebreaker. Players guess if friends or strangers would date or deny someone for life based on two hilarious traits.
  • Circular Reasoning: An IndieCade Selection 2015 game, Circular Reasoning is a two to four player game where players race each other to get all their tokens to the center of a circular board. The board alters itself as the game presses on, impacting how players interact with each other.
  • Poop: The Game: Take turns pooping but don’t clog the toilet! POOP is a where the first player to run out of cards wins! Also available is Poop: Brown Bag Combo, where a brown paper bag contains Poop The Game and Party Pooper decks.

“Since launching a short year ago, Breaking Games has quickly grown and diversified,” concluded Spiro. “Many of our games have been recognized in the industry, as we continue to bring new games and technology to the market. There are a ton of digital and online games but we truly believe that nothing replaces human interaction – laughing, competing, and bonding in real life.”

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